In case you haven't heard of them, Lindex is one of the leading fashion chains in Europe and it is great at following trends as well as covering off classic pieces, whilst staying affordable. It's relatively new to the UK, with only two stores in Westfield Stratford and Shepherds Bush, but it is also available online at www.lindex.com. What I like about Lindex is that is also prides itself in dedicating everything it does to sustainability production.
Now that recycling is part of our daily routines, and we feel guilty for forgetting our 'bags for life' when we go shopping, being mindful about what we wear shouldn't be a huge stretch.
Producing denim is an extremely involved processes, it uses cotton which in itself is not the most ethical product you can wear. It uses gallons or water and is responsible for a huge amount of chemical pesticide and insecticide use too. However, we love our denim, most of us having at least one great pair of jeans in our wardrobes, and thanks to Lindex we have have ethical choices.
In 2015 Lindex launched a denim collection made using sustainable fibers, including organic and Better Cotton, and which uses low impact washing processes to reduce water, energy and chemical consumption. There is no premium price for these denims, and this production technique has now been implemented to all of its denim, called Better Denim.
The Kimono, part of the Re:Design range, made from six different pairs of jeans.
Wear with a denim jacket and jeans for an 'triple denim' experience!!
Unfortunately, I am only beginning to learn about sustainability in fashion but I can enjoy my Lindex denim a lot more now, knowing that huge efforts have been made to make it in the most sustainable way possible.
This wheel is very helpful in understanding the process
If you would like to read more about what Lindex are doing please check out this link, http://about.lindex.com/en/denim/
